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Living Social From A Business’s Perspective

Group purchasing and deal websites are the newest rage. Businesses offer their products and services at a 50% or greater discount for a limited time and people make purchases, sometimes by the hundreds or thousands. Everyone is trying to get into the game but the major players are still Groupon and Living Social with newcomers Amazon Local, Deal Chicken, and Google Deals trying to get a piece of the action. Subscribers receive deals via email or directly to their smart phones or tablets from businesses in their area daily. Many then make a purchase because they feel the deal is too good to pass up.

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